key elements of successful newsletters

course overview

How do you get your company newsletter to shout out "Read Me Now!" to its readers?

If you are the one tasked with producing the masterpiece you'll know it's not always that easy to spot what's good and what's not.

So if you or someone in your team is responsible for producing a company newsletter, BizTech can help you produce an interesting and effective corporate message through attending our training course on "Key Elements of Successful Newsletters" which covers the following key topics:

THE IMPORTANCE OF NEWSLETTERS IN THE BUSINESS WORLD

• The role of the newsletter as part of the company communications strategy

• Identifying the objective of your newsletter and planning your content accordingly

• Understanding what makes corporate publications successful

• Writing that manages to interest and at the same time get the corporate message across

• Balancing quality, cost & time

• Managing the logistics of printing & distribution

CREATING MUST-READ CONTENT

• What's newsworthy?

• The key to attracting readers and retaining their interest

• Choosing headlines that attract immediate interest

• Making it more interesting: mechanisms to attract & retain interest

• Incorporating fun & light aspects without making it frivolous (Competitions, surveys, jokes, quotes)

• Identifying people to assist with articles and stories

• Managing deliverables from other people

• Interviewing people to get the most for your story

• Should you allow advertising and if so, how much and by whom?

TURNING YOUR NEWSLETTER INTO A WORK OF ART

• How to create a professional yet eye-catching layout

• Selecting the best choice for you: Paper vs. electronic, black & white vs. full-colour, etc

• Proofreading and editing for an error free masterpiece

• Saving time and creating a professional look through the use of templates

• Using pictures & photos for maximum effect

• Readily available tools that make writing newsletters simple

who should attend

• Team leaders and those staff entrusted with creating their company newsletter

• Personal Assistants, secretaries and office administrators

• Advertising and marketing co-ordinators

• Communication assistants

• Anyone responsible for producing company newsletters

outcomes

After attending this course attendees should:

• Know how to create newsletters that have a defined business purpose

• Be able to create newsletters that people actually want to read!

• Know how to create newsletters that are both professional and eye-catching

• Know all about the latest tools and techniques to help you

• Add more value to your employer and set yourself on the way to that promotion

take home tools

• Training Manual & CD

• All delegates receive one month of telephonic support relating to course content

general

COURSE DURATION

The course will take place over 2 days - 08:30 to 16:30 daily

COURSE FEES

R6 380.00 (excl. VAT) per delegate
( 5% discount for enrolment 2 weeks prior to course date. )

PROVISION OF THE COURSE BY BIZTECH INCLUDES

• Dynamic and knowledgeable facilitators

• Training File and a CD

• Certificate of Attendance

• High quality training venue

• Lunch and refreshments

• Parking

• Quality folder, notepad and pen

REGISTRATION DEADLINE

Registration Confirmation must be sent prior to the start of the scheduled course.

the venue

The course will take place at the AstroTech Conference Centre in Parktown, Johannesburg. 

The AstroTech Conference centre is in a gracious mansion in one of the most historic and beautiful areas of Johannesburg.

It is a high-end business focused conference centre with competitively priced packages, excellent facilities and top client service.

Close to major highways, airport and Johannesburg city centre, this state-of-the-art venue offers elegance, discretion, security and convenience with safe parking.

The course will be run from 08:30 to 16:30 daily.

Course venues will be confirmed prior to course commencement.

bbbee compliance

BizTech is BBBEE level 1 compliant. This means that we are a 135% contributor and companies investing money in training their staff through BizTech can also improve their own BBBEE scorecard. Not only does it offer an opportunity to improve your company's Skills Development BBBEE category, but you can also improve your BBBEE Preferential Procurement category. In each case your company will benefit 135% of the spend made.

terms and conditions

Should course expectations not be met for any reason, delegates are given the opportunity to leave before lunch on the 1st day and receive a full refund of the course fee.

Cancellations:
A cancellation can only be confirmed if we are advised in writing at training@biztech.co.za
For cancellations received more than one week prior to the course:
          0% cancellation fee will apply.
For cancellations received less than ONE WEEK prior to the course:
          50% cancellation fee will apply. 
For cancellations received within 24 hours of the course:
         100% cancellation fee will apply.

Substitutes are welcome at no additional charge at any time prior to the course.

Postponements:
Requests to postpone course attendance must be received in writing at least three full working days prior to the course commencement. Should we not receive written confirmation within this period; the postponement will be subject to an additional fee of R 1,000 (excl VAT) per delegate.

All course postponements or programme exchanges need to be utilized within 6 months of the original course booking or the course fee will be forfeited.

Cancellations on postponements or exchanges are subject to the full course fee

Absent Delegates:
In the event that a delegate does not arrive for the course and no written cancellation has been received and confirmed, the full course fee will be payable

Presenters:
Should it be necessary, BizTech reserves the right to substitute the presenter.

Communication:
When a person registers on BizTech’s website, is registered on a BizTech course or sends an email to BizTech, that person consents to receiving communications electronically or otherwise by BizTech and/or its business partners

Disclaimer:
BizTech wish to advise that they will not be held responsible for any loss, damage or harm, direct, indirect, consequential or otherwise and howsoever arising that may be caused to any person or property during the providing of any services by BizTech to the client.