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key elements of successful newsletters

   

course overview

14-15 March 2016

17-18 October 2016

How do you get your company newsletter to shout out "Read Me Now!" to its readers?

 

If you are the one tasked with producing the masterpiece you'll know it's not always that easy to spot what's good and what's not.

 

So if you or someone in your team is responsible for producing a company newsletter, BizTech can help you produce an interesting and effective corporate message through attending our training course on "Key Elements of Successful Newsletters" which covers the following key topics:


THE IMPORTANCE OF NEWSLETTERS IN THE BUSINESS WORLD

  • The role of the newsletter as part of the company communications strategy

  • Identifying the objective of your newsletter and planning your content accordingly

  • Understanding what makes corporate publications successful

  • Writing that manages to interest and at the same time get the corporate message across

  • Balancing quality, cost & time

  • Managing the logistics of printing & distribution

CREATING MUST-READ CONTENT

  • What's newsworthy?

  • The key to attracting readers and retaining their interest

  • Choosing headlines that attract immediate interest

  • Making it more interesting: mechanisms to attract & retain interest

  • Incorporating fun & light aspects without making it frivolous (Competitions, surveys, jokes, quotes)

  • Identifying people to assist with articles and stories

  • Managing deliverables from other people

  • Interviewing people to get the most for your story

  • Should you allow advertising and if so, how much and by whom?

TURNING YOUR NEWSLETTER INTO A WORK OF ART

  • How to create a professional yet eye-catching layout

  • Selecting the best choice for you: Paper vs. electronic, black & white vs. full-colour, etc

  • Proofreading and editing for an error free masterpiece

  • Saving time and creating a professional look through the use of templates

  • Using pictures & photos for maximum effect

  • Readily available tools that make writing newsletters simple

who should attend

  • Team leaders and those staff entrusted with creating their company newsletter

  • Personal Assistants, secretaries and office administrators

  • Advertising and marketing co-ordinators

  • Communication assistants

  • Anyone responsible for producing company newsletters

outcomes

After attending this course attendees should:

  • Know how to create newsletters that have a defined business purpose

  • Be able to create newsletters that people actually want to read!

  • Know how to create newsletters that are both professional and eye-catching

  • Know all about the latest tools and techniques to help you

  • Add more value to your employer and set yourself on the way to that promotion

take home tools

  • Training Manual & Electronic copy of study material

  • All delegates receive one month of telephonic support relating to course content

general


PROVISION OF THE COURSE BY BIZTECH INCLUDES

  • Dynamic and knowledgeable facilitators

  • Training File and a USB

  • Certificate of Attendance

  • Quality folder, notepad and pen


COURSE DURATION

The course will take place over 2 days - 08:30 to 16:30 daily

REGISTRATION DEADLINE

Registration Confirmation must be sent prior to the start of the scheduled course.

the venue

The course will take place at the AstroTech Conference Centre in Parktown, Johannesburg. 

The AstroTech Conference centre is in a gracious mansion in one of the most historic and beautiful areas of Johannesburg.

It is a high-end business focused conference centre with competitively priced packages, excellent facilities and top client service.

Close to major highways, airport and Johannesburg city centre, this state-of-the-art venue offers elegance, discretion, security and convenience with safe parking.

Course venues will be confirmed prior to course commencement.

bbbee compliance

BizTech is BBBEE level 4 compliant. This means that we are a 100% contributor and companies investing money in training their staff through BizTech can also improve their own BBBEE scorecard. Not only does it offer an opportunity to improve your company's Skills Development BBBEE category, but you can also improve your BBBEE Preferential Procurement category. In each case your company will benefit 100% of the spend made.